SPCA of Texas

"I see Convio as a partner — part of our team. They provide all of the tools we need for everything we do online, and they are always there to ensure we succeed. I don't know what we would do without them."

- Charla Easterbrook, vice president, community relations, the SPCA of Texas

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Changes and updates to Web site were time-consuming and ineffective through third-party Web vendor

Web site could not capture email addresses

Existing email tools were too manual to be effective part of marketing and fundraising strategy

Chose Convio Fundraising, Web Content Management and Email Marketing

Now has single database that houses all online constituent data

Easily sends email communications using Convio

SPCA employees can quickly update the organization's 300-page Web site with latest information about services

Grew list of email addresses from 1,800 to 20,000

Sees average of 900 new registrants on Web site each month

Sends regular email newsletter and monthly pet vaccination reminder emails

Launched searchable online database of pets available for adoption

Raised nearly $800,000 online from January through mid-November 2005

Read the full case study (PDF, 813K)

See the video testimonial