Operation Kindness
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"Convio has been an amazing tool for Operation Kindness. We projected that we would double our online donations from the previous year when we moved to Convio. We actually saw more than a five-fold increase. We went from $27,000 to $155,000 during the first year! We are impressed that these results continue to improve."
- Michelle Wilde, director of marketing and IT, Operation Kindness |
About Operation Kindness
Founded in 1976, Operation Kindness is the oldest and largest no-kill shelter in North Texas. Operation Kindness has saved more than 48,000 animals since its inception. The organization cares for an average of 150 - 200 animals on a day-to-day basis, with another 60 - 80 animals in its foster homes. More than 2,500 dogs and cats are adopted from Operation Kindness each year. The mission of Operation Kindness is to provide quality care for homeless or unwanted cats and dogs in a compassionate, no-kill environment until they are adopted into responsible, loving homes, and to be a leader in its community in promoting humane values through education and awareness.
- Needed the ability to execute a variety of online donation campaigns, including memorials and the sale of tribute bricks and benches
- Required an email tool that could allow nontechnical staff to create professional-looking emails, track results, and manage opt-ins/opt-outs
- Sought a system that could support online registration for events, and the sale of eventrelated items such as clothing, raffle tickets, etc.
- Wanted a team fundraising tool for the organization's annual dog walk-a-thon event to enable participants to create online personal pages to raise money
- Needed the ability to create an online store to sell a variety of pet-related merchandise
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- Chose Convio's email, events, fundraising, eCommerce and TeamRaiser™ products because the spectrum of offerings spanned all of the organization's online fundraising needs
- Valued Convio's commitment to the continued development of online tools, and willingness to focus staff and resources to providing new capabilities
- Delivers a monthly email newsletter to keep supporters informed, gain new supporters, and engage them through events or causes
- Able to quickly create an online campaign page in preparation for an emergency animal situation or a media story that drives supporters to the organization's Web site
- Efficiently communicates with supporters about news, events, and breaking stories, and gives them a link to take action or register for a related event
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- Within the first year with Convio, increased online donations more than five fold, from $27,000 to $155,000
- Grew email address database by approximately 50% in 12 months
- Online event registration increased by 30% and reduced the workload and administrative overhead of processing registrations and credit card transactions
- Leveraged reporting tools to accurately track information and results for detailed analysis and campaign refinement
- Engaged existing donors and attracted new ones with creative online fundraising campaigns, including memorials, honorariums, named gifts (bricks, benches, etc.), sponsor a special needs animal, and Mercy Fund
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