Jewish National Fund
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"Convio gives us total control over our online activities without needing outside assistance. Using Convio's Web-based technology, we can now easily create and send email communications, set up online campaigns, update Web site content and measure results, which is paramount in determining online success." - Russell Robinson, CEO, Jewish National Fund |
| The Challenge | The Solution | Results |
|
Offline and online databases did not synchronize Online content updates, managed through a third-party, were time-consuming No insight into constituent preferences, email open rates and other online results Needed to increase awareness of all online products |
Convio Email Marketing allows JNF to segment its email roster by geography and track response rates Uses Convio DataSync to synchronize offline donor database with the Convio online database Convio created a universal order form, with a merchant account that delivers accurate accounting in real time |
Raised $1.4 million online in 2004 Email database grew 100 percent in 2004 Offline and online databases synchronize with no data duplication Five times more site visits than previous site Sells 20 products in its online store |
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