International Fellowship of Christians and Jews

Extend reach to younger constituents to ensure an ongoing pool of potential donors

Easily incorporate email communications and Web pages into communications strategy

Needed Web site management tools that were powerful enough to complement existing offline communications program, and easy to use by communications staff members

Web Content Management for easily creating and managing personalized Web content and creating online surveys

Email Marketing for sending targeted, personalized emails to keep constituents updated on current issues and the organization’s progress

Fundraising for driving donations online

Advocacy for quickly mobilizing activists online

Grew list of email addresses more than 143% from June to December 2004 (nearly 46,000 from 18,900)

Raised more than $1 million online in seven months

Now reaching new group of younger constituents

Cut costs in half for donation processing