Easter Seals
"Convio helps us maintain a consistent brand across our more than 100 Web sites, and helps ensure that all of our sites are accessible to people with disabilities. It also gives us a low-cost way to communicate with the world compared with the cost of print communications." - Shirley Sexton, assistant vice president, Internet marketing, Easter Seals |
The Challenge | The Solution | Results |
Inconsistent branding across national and affiliate Web sites Needed online solution that would help provide an accessible user experience for all Web site visitors Sought single system to power all Easter Seals Web sites |
Chose Convio for email marketing, online fundraising, Web site content management, volunteer fundraising and online advocacy solutions 100+ Easter Seals Web sites now powered by Convio Uses Convio accessibility checker on all sites Convio TeamRaiser™ powers Walk With Me fundraising event series |
Grew list of email addresses more than 50x Average of 1,200 new registrants per month on national and affiliate Web sites (combined) Sends monthly email newsletter with local information targeted to each recipient Launched 100+ Web sites with consistent branding and design All Easter Seals sites comply with established guidelines for eliminating barriers on the Internet for people with disabilities |