Dean For America Campaign

"The results we're getting with Convio truly show what the Internet can mean to an organization that needs to build support in all forms, including but not limited to fundraising."

- Tricia Enright, communications director, Dean for America campaign

Read the full case study (PDF, 317K)

Recognized the Internet as a significant medium for constituent outreach, engagement and fundraising, and needed an online tool to execute those activities

Chose Convio to power its Web site and fundraising system

Use Convio to post content, manage fundraising campaigns, process credit card contributions and manage email list

Implemented Convio TeamRaiser™ to allow supporters to:

Create personal Web pages that explain why they support the candidate
Log in to a personal fundraising center to email solicitations to their contact lists
Check on responses and thank contributors

Raised nearly $3.6 million online in first 90 days using Convio software and services

Raised $800,000 online in one day (June 30)

Raised $7.4 million online in Q3 2003

Quadrupled email subscriber list — from 50,000 to 200,000 — in six-week period

600,000+ email subscribers

Recruited more than 2,600 grassroots volunteer fundraisers to be "Dean Team" leaders who use Convio Internet tools to raise money and recruit new Dean supporters

Read the full case study (PDF, 317K)