Chicago Public Radio (WBEZ)
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"Convio helps us reach our listeners regularly, develop stronger relationships with them through online communications and convert them into donors/members in support of our station." - Wendy Turner, director of on-air and online fundraising, Chicago Public Radio |
| The Challenge | The Solution | Results |
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Did not communicate regularly online with members Needed a way to drive donations from new members Sought an online solution for gathering more information about its listeners and communicating regularly with them to convert them to loyal donors |
Chose Convio for email marketing, online fundraising, event management and online surveys Sends regular email newsletters to its donors/members to keep them updated and involved with the station Creates and sends online fundraising campaigns |
Grew list of email addresses from 18,000 to 35,000 Grew online donations more than 150% in 2003 compared with 2002 (exclusive of pledge drives) Raised $32,000, primarily from new donors, in two-week online fundraising campaign In eight months, raised about 10 times in online donations what it paid for Convio in a year |
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