ASPCA: The American Society for the Prevention of Cruelty to Animals
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"Convio enables us to engage a wider audience by making it easy and efficient for ASPCA to frequently update Web site content as well as communicate through Web pages and email about programs and events, register site visitors and offer one-click online donation processing." - Jo Sullivan, senior VP, development, the ASPCA |
| The Challenge | The Solution | Results |
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Existing Internet tools were too complicated No integration between online tools or offline databases No online surveying or profiling capabilities Needed a way to personalize Web site and email newsletters Web site offered no interactivity, negatively impacting online fund raising |
Selected Convio for fundraising, advocacy, content management and external communication Staff now manages 1,000+ page Web site, with interactive features, like Tell-a-Friend and online greeting cards Send weekly email newsletter with customized content and high-impact graphics On-site surveys collect valuable information for improved constituent communication Integrated online solution increases efficiency by sharing information among functions and offline database |
960% growth in its roster of email contacts 8,000 online registrations per month 200,000 action alert emails delivered monthly Grew online fundraising in 2004 by 50% compared with 2003 Grew roster of advocates by nearly 900% Advocates sent 690,000 advocacy messages on the ASPCA's behalf in 2004 |
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