Autism Society of America
About the Autism Society of America
Since its inception in 1965, the Autism Society of America has addressed the needs of the autism community. The ASA is the most widely recognized, oldest, and largest grassroots organization within the autism community, with more than 120,000 members and supporters, and a network of nearly 200 chapters nationwide. ASA is the leading voice and resource of the entire autism community in education, advocacy, services, research and support. The ASA is committed to meaningful participation and self-determination in all aspects of life for individuals on the autism spectrum and their families.
- Wanted to take advantage of the Internet and emerging online tools as a cost-effective way to raise funds and disseminate information to those affected by autism
- As a member-based organization, ASA needed to make every membership dollar go further by cutting costs of sending postal member renewals and processing dues manually
- Required more effective way to develop relationships with new and existing constituents to drive increased support
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- Selected Convio in 2002 as organization-wide Internet/eCRM platform, including software for Web content management, email communications, fundraising, advocacy, ecommerce, volunteer fundraising, peer-to-peer tribute fundraising and event management
- Chose Convio because tools are easy to use compared with hand-coding HTML
- Start-up and ongoing costs were lower than other options considered
- Solution includes easy-to-use, but powerful integrated tools that the 15- person national office staff can use for online fundraising and outreach
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- Increased email address file 14 fold since 2002
- Now sends information through biweekly email newsletter to registered constituents
- Increased online revenue 15 fold since 2002
- Now collects 25 percent of dues revenue online, saving time and money
- Of online donors, 62 percent are new constituents
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Case Study: Autism Society of America (PDF, 1.0M)
A nonprofit organization's Web site redesign project based on data-driven user experience research
