November/December 2004

Online Opportunities for Nonprofits: New Perspectives for 2005

by Gene Austin, Chief Executive Officer, Convio

As the year comes to a close, many nonprofits are considering their online goals for 2005. This issue of Convio Connection covers several topics — from considerations for building an online campaign plan to measuring online success — that will help you move into 2005 with new perspectives on using the Internet to help your organization accomplish its mission.

In this edition, Convio founder and chief strategy officer, Vinay Bhagat, explores a new group of online constituents for nonprofits in The Online Opportunity with Baby Boomers. Also in this issue, Split List Testing in Today’s Wired World, takes a look at how Convio helps nonprofits improve email response through easy-to-conduct split list testing.  And guest columnists — HJC New Media’s president, Michael Johnston, and creative director, Billy Sharma — outline the Four Challenges and Solutions to Creating an Effective Online Fundraising Campaign.

Be sure to take a look, too, at this edition’s Ask the Expert article — Convio’s chief technology officer, David Crooke, discusses the metrics that nonprofits should track for their online campaigns. And, don’t miss the case study that explains how Mothers Against Drunk Driving grew its email file 23 percent in just 15 days, raised more than $116,000 online in the first six months of 2004 and motivated 10,500-plus people to take action on an important public safety issue.
 
I trust this last issue of Convio Connection for 2004 will provide you with information and inspiration for optimizing use of the Internet next year and beyond to attract new constituents and motivate them to support your organization in many ways. Please watch for the next issue of Convio Connection in January 2005. Until then, happy holidays, and best wishes for a safe and prosperous new year.

P.S. Did you enjoy reading this issue of Convio Connection? Why not forward it to a colleague who might also find it helpful?