November/December 2003

Convio Enhancements Enable Powerful "Solution Centers" for Online Fundraising, Advocacy, Marketing, Special Events and Web Sites

New enhancements to Convio software and services now make it even easier for nonprofits to invest in solutions for more effective online fundraising, advocacy, marketing, special events and Web site management. The new solution "centers" deliver an even more powerful version of Convio because they give nonprofits greater flexibility to add the specific functionality they need, when they need it.

Each solution center contains a comprehensive set of Internet tools that enable nonprofit groups to take key activities -- such as fundraising, marketing and advocacy -- online. The solution centers also include services and consulting for setup, training and ongoing support to ensure continuous success.

Organizations can combine multiple centers to create a complete Internet infrastructure or select individual solution centers for managing specific functions online. Because all centers share a common platform, a nonprofit can build a highly integrated system for effectively managing constituent relationships -- at its own pace -- by adding centers, as needed. Solution centers -- combining software and services -- include:

• Convio Fundraising Center
• Convio Web Site Center
• Convio Email Center
• Convio Advocacy Center
• Convio TeamRaiser^TM (for volunteer fundraising)
• Convio Alumni Center

Solution Centers Features and Constituent360^TM
Every Convio solution center provides a complete set of tools for the function it supports, enabling an organization to:

• Communicate through targeted, personalized email including newsletters
• Automate key processes including fundraising, grass roots advocacy and event registration
• Easily develop custom Web pages
• Use Web forms for collecting information from constituents
• Understand constituent needs and interests via Web forms, surveys and automatic activity tracking
• Personalize Web site content based on constituent interests for stronger engagement
• Create loyalty programs by awarding redeemable points to the most engaged and active constituents
• Analyze results by using comprehensive reporting tools

Every solution center also includes Constituent360, the centerpiece of Convio's platform (previously called the Convio Constituent Center). Constituent360 is a sophisticated, online marketing database that stores individual constituent profiles. A profile automatically builds over time as a constituent interacts online with the organization by registering, making donations, clicking email or Web page links, responding to email advocacy alerts, signing up for an event, etc. Constituent360 also shares data with offline systems, including donor and member databases. This gives nonprofits a unified view of constituent interests and motivations -- key for personalized and targeted outreach and communications.

Constituent360 becomes increasingly valuable as nonprofits combine multiple solution centers because a record of every type of interaction (e.g., making a gift, responding to an action alert) is stored in one single constituent profile. By capturing and centralizing all information on each constituent, a nonprofit can more fully understand what motivates constituents and tailor communications accordingly. Convio is the only solution that gives nonprofits this level of knowledge and insight about constituents.

To ensure a nonprofit's online success, each solution center also comes with services including complete configuration and set-up of online applications, and comprehensive training, with emphasis on Internet best practices. Additional consulting services are available for organizations that want more guidance in developing and implementing customized online strategies.

For more information about Convio solutions, visit: www.convio.com/solutions