ASPCA, Planned Parenthood and Convio Co-Present On Internet Fundraising and Relationship Management at DMD New York Conference

Foremost Provider of Internet Software for Nonprofits and Clients Showcase Strategies and Results -- Including How Planned Parenthood Raised More than $1 Million Online in 13 Months

(Austin, Texas, June 17, 2002) -Three of the nation's most progressive organizations pioneering use of the Internet for online fundraising and constituent relationship management will outline strategies for success and showcase results at this week's 2002 DMD New York Annual Marketing Conference and Exposition (Jacob K. Javits Convention Center, New York City).

"Constituent Relationship Management: An Integrated Approach To Building Relationships Online" will be presented June 18, 2:15 p.m.-3:10 p.m. (EST), by:

Vinay Bhagat, Founder and CEO, Convio
Molly Smith, Director of Development, Planned Parenthood Federation of America
Jo Sullivan, Director of Direct Marketing, American Society for the Prevention of Cruelty to Animals

This session will help marketers, particularly those at nonprofits, understand how to leverage the Internet to build strong, lasting and loyal relationships with key constituencies. The presenters will discuss how a nonprofit can use its Web site and email to:

Capture information about constituents to develop a comprehensive view of their interests and identify potential marketing opportunities
Conduct effective campaigns for membership, fundraising, advocacy, events and communications
Keep constituents engaged with and donating to the organization on an ongoing basis.

Planned Parenthood's Molly Smith will explain what her organization did to raise more than $1 million online in just over one year. ASPCA's Jo Sullivan will discuss how, in only eight months, her group expanded its file of constituent email addresses by 273% and now is communicating frequently and cost-effectively via the Internet to a much larger and still growing, self-qualified supporter base.

About the Conference

The DMD New York Conference, June 17-19 at the Jacob K. Javits Convention Center in New York City, is one of the premier marketing conferences in the world, drawing more than 6,000 attendees and nearly 600 exhibitors from across the United States and abroad. Renowned speakers and session leaders present the newest ideas and technologies pertaining to direct and integrated marketing, eCommerce, fundraising, alternate media, brand loyalty, financial services and telemarketing. Former New York City Mayor Rudolph Giuliani heads the lineup of keynote and luncheon speakers at this year's event.

About Convio

Austin-based Convio is the leading online Constituent Relationship Management, or CRM, company serving the nonprofit sector. Convio's mission is to increase the effectiveness of how nonprofit organizations attract, engage and retain constituents to provide funding and other forms of support. The Convio(tm) software solution consists of five product suites: eFundraising, eMarketing, Advocacy, Content Management and a Constituent Center database. Using Convio, nonprofits can send targeted, personalized email communications; conduct fundraising, membership and advocacy campaigns; publish personalized and fresh Web content; manage registrations, RSVP's, ticket sales and other event logistics; tap volunteers and their personal networks for campaigns; track constituent interactions; connect online systems to off-line donor databases; and more. The Convio platform automatically shares data among all five product suites, giving nonprofits a unified view of each constituent so staff can conduct more personalized and targeted marketing. Convio also provides Internet marketing consulting services to help nonprofits adopt online marketing best practices.

Convio serves national and regional organizations in all segments of the nonprofit sector including disease and disorder, education, healthcare, human services, advocacy, associations, public broadcasting, museums and other visitation facilities, and political campaigns. In addition to The ASPCA and Planned Parenthood Federation of America, Convio's clients include Easter Seals, The Susan G. Komen Breast Cancer Foundation, Devereux Foundation, Carnegie Museums of Pittsburgh, American Lung Association of Texas, National Foundation for Cancer Research, Roswell Park Cancer Institute and KCET (PBS, Los Angeles). For more information, please visit www.convio.com.