Convio Founder and CEO Vinay Bhagat Authors Chapter on Internet Fundraising and Relationship Management for Classic Nonprofit Fundraising Handbook

Founder and CEO of Leading Internet Software Developer for Nonprofits Selected
as Contributor to The Nonprofit Handbook: Fund Raising Third Edition 2002 Supplement

(Austin, TX, April 22, 2002) Vinay Bhagat, founder and CEO of Convio the leader in helping  nonprofits build sustainable donor bases through online Constituent Relationship Management (CRM) is a featured author in The Nonprofit Handbook: Fund Raising Third Edition 2002 Supplement, scheduled for publication in mid-May.   

Edited by fundraising guru, James Greenfield, The Nonprofit Handbook: Fund Raising (John Wiley & Sons, Inc., New York) is a classic in its field, providing a complete overview of the entire development function -- from management and strategic planning to hands-on, practical guidance for the various kinds of fundraising. The handbook and annual supplements are written by today's most knowledgeable and respected development professionals as well as consultants and service providers who work with nonprofits to improve fundraising practices.

Written for nonprofit professionals at all levels of technical knowledge, Mr. Bhagat's chapter, "The Internet -- A Powerful Relationship Management Tool for Fundraisers," explains how organizations can and should be using the Internet, especially email and their Web sites, to attract, engage and retain prospects and supporters, converting them into sustainable, lifetime donors.  A pre-publication version of the chapter currently is available for free downloading at www.convio.com.

"Using a Web site and email only to acquire, renew and upgrade donors grossly under serves an organization -- Internet technology to support fundraising requires new thinking about how to better manage relationships between nonprofit organizations and their community of supporters," said Greenfield. "In his chapter, Vinay provides a clear roadmap for nonprofits on how to use the Internet as a highly efficient, cost-effective, strategic marketing and communications tool that helps attract constituents and then keep them engaged, well informed, committed and donating." 

Convio provides integrated software that enables nonprofits to use the Internet for fundraising, marketing, communications and more while also strengthening relationships with constituents so they become loyal donors. The marketplace leader, Convio works with many nationally prominent groups.  Mr. Bhagat speaks often at nonprofit conferences and frequently contributes articles to philanthropy trade and direct marketing publications such as Advancing Philanthropy, Association Trends and DM News.   

"I am honored that Jim Greenfield asked me to contribute a chapter to the 2002 supplement of a book that is widely considered a 'bible' among nonprofit professionals," said Bhagat.  "I hope that my chapter will be a catalyst for nonprofits all at stages of Internet adoption to more fully integrate this powerful medium into all of their constituent marketing and communications programs."

In addition to Bhagat's chapter, the 2002 Supplement includes chapters contributed by other experts on the following topics:

• Taking Your Fund Development Program to the Next Level
• New Trends in Using Information Technology
• Capital Campaigns
• Choosing and Using Fundraising Software

The Nonprofit Handbook: Fund Raising (ISBN 0-471-40304-0) and the 2002 supplement (ISBN 0-471-41939-7) are available at Amazon.com, Barnes & Noble and Wiley's Web site at http://www.wiley.com/.

About James Greenfield

James Greenfield has nearly four decades of experience as a development officer for major universities and hospitals including: the Claremont Colleges; California Institute of Technology; the University of California/Riverside; Cleveland Clinic Foundation; New England Baptist Hospital; University Hospital, Boston University Medical Center; and Children's Hospital Medical Center, Boston.   During his 14-year tenure at Hoag Memorial Presbyterian Hospital, Greenfield raised more than $120 million.  Greenfield has written six books and more than 35 articles on fundraising practices.   Active in the Association of Fundraising Professionals (AFP), Greenfield has served as a chapter officer and national board member.  In March 2000, he received AFP's Outstanding Fundraising Executive Award.   The Association of Healthcare Philanthropy also honored Greenfield in 1993 with its Harold J. (Si) Seymour International Honors Award. 

About John Wiley & Sons

Founded in 1807 and originally best known for the works of Washington Irving, Edgar Allan Poe, Herman Melville, and other 19th century American literary giants, New York City-based John Wiley & Sons (NYSE: JWa and JWb) is a global publisher of "must-have" content for targeted communities of interest.  Wiley's print and electronic products include: scientific, technical, and medical books and journals; professional and consumer books and subscription services; and textbooks and other educational materials for undergraduate and graduate students as well as lifelong learners.  Wiley has approximately 15,000 active titles and 400 journals, and publishes more than 1,500 new titles each year.  The company has formed collaborative relationships with Dow Jones/Wall Street Journal, CNBC, Ernst & Young, PricewaterhouseCoopers, Culinary Institute of America, American Institute of Architects, Institute for Scientific Information, netLibrary, Caliber, Lightning Source, Fast Company, Versaware, WebCT, Blackboard, Science News and the American Museum of Natural History. Wiley has approximately 2,700 employees spread across operations in the United States, Canada, England, Germany, Asia, and Australia. 

About Convio

Austin-based Convio is the leading online Constituent Relationship Management company serving the nonprofit sector. Convio's mission is to increase the effectiveness of how nonprofit organizations attract, engage and retain constituents to provide funding and other forms of support.  The ConvioTM software solution consists of five product suites: eFundraising, eMarketing, Advocacy, Content Management and a Constituent center database. Using Convio, nonprofits can send targeted, personalized email communications; conduct fundraising, membership and advocacy campaigns; publish personalized and fresh Web content; manage registrations, RSVP's, ticket sales and other event logistics; tap volunteers and their personal networks for campaigns; track constituent interactions; connect online systems to off-line donor databases; and more.  The Convio platform automatically shares data among all five product suites, giving nonprofits a unified view of each constituent so staff can conduct more personalized and targeted marketing.  Convio also provides Internet marketing consulting services to help nonprofits adopt online marketing best practices.
 
Convio serves national and regional organizations in all segments of the nonprofit sector including disease and disorder, education, healthcare, human services, advocacy, associations, public broadcasting, museums and other visitation facilities, and political campaigns. Convio's clients include Easter Seals, The American Society for the Prevention of Cruelty to Animals, The Susan G. Komen Breast Cancer Foundation, Planned Parenthood Federation of America, Devereux Foundation, Hillel: The Foundation for Jewish Campus Life, Carnegie Museums of Pittsburgh, American Lung Association of Texas, National Foundation for Cancer Research and KCET (PBS, Los Angeles).  For more information, please visit www.convio.com.