As More People Move Online, the ASPCA Steps Up Internet Marketing and Relationship Management with Convio

Nation's Leading Animal Welfare Group Expands Fundraising, Educational Outreach and Communications in Cyberspace with Powerful Internet Tools

(Austin, TX - June 26, 2001) The American Society for the Prevention of Cruelty to Animals (ASPCA) — the nation's longest standing organization promoting humane treatment of animals — has selected Convio to maximize its use of the Internet for marketing and constituent relationship management.

Convio is the leading provider of Internet software that enables nonprofits to build and sustain strong relationships with constituents, which is key for the survival and vitality of member-supported organizations. Convio's integrated solution will help The ASPCA retain its current members while also attracting new members to broaden its supporter base. Currently, people ages 50 to 64 with at least one companion animal comprise The ASPCA's single largest donor segment. The organization wants to attract and involve more people, targeting those between 34 and 55 with at least one companion animal.

"As Americans spend more time online, we need to increase the use of our Web site and email to reach and involve a wider audience," said Dr. Larry Hawk, president and CEO of The ASPCA. "Convio enables us to do so by making it easy and efficient for ASPCA staff to frequently update Web site content and communicate through Web pages and email about programs and events, register site visitors and offer one-click online donation processing."

Featuring eight modules, Convio is the only completely integrated software suite specifically created for nonprofits and membership organizations to support marketing, fundraising and constituent loyalty. Delivered over the Internet, organizations use Convio to: easily publish and update Web site content; provide constituents with personalized and relevant Web pages and email; accept secure online donations; manage events and ticket sales; wage advocacy campaigns on close to a real-time basis; and synchronize information collected online -- about donors, members and other activists -- with offline databases.

"The ASPCA already is widely recognized as having one of the nation's best direct marketing organizations," said Vinay Bhagat, Convio's founder and CEO. "Empowered by Convio, The ASPCA will be able to easily integrate online initiatives with traditional offline activities, taking its entire direct marketing program to the next level and raising the bar across the nonprofit sector."

The ASPCA will use Convio to:

Facilitate donations and membership
Provide additional information and enhance educational outreach to the public on animal welfare and responsible care
Promote the organization's news and events
Spotlight key corporate sponsors
Help site visitors locate shelters and adoption agencies with Petfinder and PetWhere
Advocate the group's positions on animal issues (e.g., companion animals, animals in entertainment, animals in research, food animals, hunting and blood sports, and wildlife)

About ASPCA

The American Society for the Prevention of Cruelty to Animals was founded in 1866 as the first humane organization in the Western Hemisphere. Today, The ASPCA has over 672,000 active members and donors, and continues to prevent cruelty and alleviate the pain, fear, and suffering of animals through nationwide education, awareness, legal and legislative programs. The ASPCA headquarters in New York City houses one of the area's largest full service animal hospitals, an adoption facility, and the Humane Law Enforcement Department, which is responsible for enforcing New York's animal cruelty laws. For more information about The ASPCA, please visit the Web site at http://www.aspca.org/.

About Convio

Founded in 1999, Austin-based Convio is the leading provider of software solutions for nonprofit organizations that want to fully leverage the Internet in support of their missions. Convio's integrated relationship management system enables nonprofits to market, fundraise and manage relationships with their constituents online in a high-touch, cost-effective, highly personalized manner. In addition to the ASPCA, Convio's clients include Planned Parenthood Federation of America, Austin Children's Museum, Texas Dental Association, National Foundation for Cancer Research, Houston PBS and The Senior Citizens League, as well as other national and regional advocacy groups, museums, public broadcast stations, independent schools, healthcare entities and performing arts organizations.