Convio, Inc. and Heller Consulting Provide Seamless Data Synchronization to Improve Fundraising Success for American Red Cross Mile High ChapterDataSync Connector RE Automates Updating of Constituent Records and Donation Information between Convio's Online Database, Constituent 360™, and Raiser's Edge® Offline DatabaseAUSTIN, TEXAS (March 20, 2007) Convio, Inc. and Heller Consulting have completed their first real-time data integration for their mutual client, American Red Cross - Mile High Chapter to enable the organization to conduct more effective multi-channel marketing and fundraising initiatives. The Mile High Chapter provides services to more than 420,000 people and responds to more than 300 disasters each year. "Donors and volunteers are the backbone of everything we do for the Colorado community. Americans are using the online medium more than ever for giving, class registration, disaster preparedness, and keeping up on local and world events," said Christine Benero, CEO of American Red Cross Mile High Chapter. "It is essential that our communication links to our donors, volunteers, and clients need to be seamless and real time, particularly during emergencies and disasters." Prior to implementing Convio's integrated marketing solution and DataSync Connector, the Mile High Chapter manually processed event participation and donations — including surges in online donations after disasters — which limited its effectiveness. Convio DataSync interacts with an organization's offline database systems to ensure that information is accurate, timely and available for use with online or offline applications for any need — from basic constituent biographical data and giving history verification to strategic event, fundraising, advocacy or membership initiatives. "Nonprofit organizations must have the ability to seamlessly exchange data in real time between online and offline systems to conduct effective multi-channel marketing and fundraising initiatives," said Gene Austin, CEO, Convio. "We developed the DataSync Connector by evaluating data exchanges over the last seven years with hundreds of clients to provide organizations with a streamlined process for achieving stronger results while reducing the potential for database clutter. Our online constituents relationship management tools combined with the expertise of Heller Consulting gave the America Red Cross - Mile High Chapter access to a great data synchronization team and the best tools available." About ConvioConvio is the leading provider of software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Convio has online solutions for fundraising, advocacy, Web content management, event fundraising, ecommerce and email communications. All solutions include the Constituent360™ platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases. Convio's clients include American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, AVON Foundation, Easter Seals, Farm Aid, National Association of REALTORS®, National Multiple Sclerosis Society, Sierra Club, Susan G. Komen for the Cure, and Thirteen/WNET New York. For more information, please visit www.convio.com. About Heller ConsultingHeller Consulting helps non-profits streamline their development operations and maximize their use of fundraising technology, particularly Blackbaud® Inc.'s Raiser's Edge® fundraising software. With offices in San Francisco and Chicago, this eighteen-person firm has helped over 400 non-profits nationwide in the last 10 years. The firm's clients include American Red Cross, San Francisco Museum of Modern Art, UC Berkeley's Boalt Hall School of Law, Northwestern Memorial Medical Center Foundation, Salvation Army, Planned Parenthood, Teach for America and Boston Latin School. For more information, please visit http://www.teamheller.com/. Heller Consulting, Inc. is an independent consulting firm and as such is neither sponsored nor endorsed by Blackbaud, Inc. Press contact: |
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