American Diabetes Association Enhances Data Accuracy and Improves Resource Management Through Integration of Convio and Team Approach DatabaseAUSTIN, TEXAS (August 23, 2004)—The American Diabetes Association the nation's top nonprofit health organization providing diabetes research, information and advocacy has saved approximately 1,800 man-hours in only 20 weeks, due to the integration of the Convio online constituent database with the Team Approach® master constituent database. The improved efficiency which is being realized less than halfway through the Association’s 2004 fundraising season for America’s Walk for Diabetes is due to the automatic synchronization of the two databases, eliminating the need for staff members to manually enter information from one database to another. The Association has used the integrated approach for the spring 2004 Tour de Cure events approximately 76 events and plans to use it for the 230 American Diabetes Association Walks scheduled this fall. Convio is the leading provider of software and services that help nonprofits use the Internet for developing strong constituent relationships to drive fundraising, marketing, advocacy and other forms of support. Team Approach, from Target Software, is a flexible, integrated, state-of-the-art fundraising and constituent relationship management application for sophisticated nonprofit organizations. The Convio/Team Approach integration quickly and easily combines information about constituents gathered both offline and online, so the Association has a holistic view of their constituency. Additionally, the Convio-Team Approach integration provides the Association information about event participants who register through the Convio-powered Web site. Information is downloaded twice a day into the Target Team Approach database, which houses constituent information acquired through offline activities. Through this integration, the Association has eliminated the time-consuming process of re-entering data from one database to the other. “The Convio/Team Approach integration has helped increase the efficiency and accuracy of our data collection process,” said Joyce Waite, Vice President, American Diabetes Association. “More importantly, we can now focus valuable staff time on other important aspects necessary to achieve our mission.” The automatic integration has also improved the accuracy of the Association’s data by eliminating errors that are inevitable with manual data entry. Association staff members and volunteers now have quicker access to the full set of constituent data, and can even get real-time updates up until the evening before an event. The Association also can use the synchronized databases to coordinate many events across the country, while still maintaining a complete view of all constituent data. “The Team Approach CRM solution works in perfect unity with the Convio eCRM database,” said Charles Longfield, CEO, Target Software. “The two systems provide an ideal solution for an organization seeking to combine its online and offline data in a simple, cost-efficient way. Every organization currently using multiple databases can benefit from this type of solution.” “The Association’s success is a great example of what an organization can achieve when it makes the Internet a core part of its strategy, and then creates a smart technology partnership like this one between Convio and Target,” said Gene Austin, CEO, Convio, Inc. About American Diabetes Association The American Diabetes Association is the nation’s premier voluntary health organization supporting diabetes research, information and advocacy in hundreds of communities across the country. Founded in 1940, the Association’s mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. Visit the American Diabetes Association at http://www.diabetes.org/ or call 1-800-DIABETES (1-800-342-2383). About Target Software, Inc. Target Software provides exceptional software and services to leading not-for-profit organizations. The company’s software, Team Approach, is a powerful enterprise-wide solution that allows nonprofits to collect, store, and analyze detailed information about the constituents that support the growth of their organizations. Built through in-depth collaboration with clients and partners, and backed by superior services, Team Approach enables more sophisticated tracking of information, and ultimately, a higher degree of constituent relationship management. Team Approach is available as an in-house system or a fully hosted solution, and Target can customize a solution and provide the flexibility to change that solution as an organization grows. Call 888.876.2275 for further information about Team Approach, or visit http://www.targetsite.com/. About Convio, Inc. Convio is the leading provider of software and services that help nonprofit organizations and higher education institutions use the Internet to build strong constituent relationships to drive support and participation. Convio has online solutions for fundraising and membership, advocacy, special events, volunteer fundraising, Web site management and email communications. All solutions include the Constituent360™ platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases. This gives organizations a unified view of constituent interests and motivations -- key for personalized and targeted outreach and communications. Convio also provides services and consulting to help organizations achieve success online. Whitney Wood Otstott |
|
Copyright 2000-2008, Convio Inc.
All rights reserved.