Convio Client, Jewish National Fund, Ranks Number 1 for Online Fundraising Among Environment and Jewish OrganizationsJNF Takes Top Honors for Second Consecutive Year Among Jewish GroupsAUSTIN, TEXAS (June 29, 2004) -- Jewish National Fund (JNF) -- which uses Convio to power its Web site, email marketing and online campaigns -- ranks No. 1 for Internet fundraising among environmental organizations, as well as among Jewish nonprofits for the second consecutive year. The rankings appears in The Chronicle of Philanthropy's June 10 coverage on its annual online giving survey, which is based on 2003 data from nearly 160 nonprofit organizations. JNF -- which works to preserve and develop the land of Israel on behalf of Jewish people everywhere -- raised more than $1.15 million online in 2003. JNF's Internet partner, Convio, Inc., is the leading provider of software and services that help nonprofit organizations use the Internet to build strong constituent relationships to drive fundraising, marketing and other forms of support and participation. Convio's client roster includes a growing list of leading national and international religious organizations. "In 1901, it was a pipe dream to collect the money to create the land of Israel," said Russell F. Robinson, CEO of JNF. "A dispersed Jewish community grasped the idea through the unbelievable marketing concept of a little Blue Box, collected coins around the globe and purchased the land of Israel. Today, the Jewish people are still dispersed but we have grabbed the 21st century technology, and instead of the clunk of a coin, you click the mouse and connect to Israel through JNF." JNF has been using Convio software and services since February 2003 to expand its online constituent base, redesign and add new functionality to its Web site for more personalized communications, and also increase the site's content. Before Convio, JNF had 54,000 constituent email addresses, but today, has 153,000 -- a more than 180 percent jump. The organization also has been able to grow its Web site content more than tenfold. Additionally, Convio enables JNF to create and send monthly email newsletters that are localized for the group's 22 regions with targeted content and messaging. JNF's Convio-powered eNewsletters have a very high open rate of 34 percent. Using Convio's tracking features and analytics tools, JNF can determine email open rates, which emails are most effective in stimulating donations, who is contributing as a result of receiving online communications and how much they are giving. Such information helps an organization assess which campaigns and tactics are most effective so they can plan accordingly in the future. "JNF not only has an important mission, but also extraordinary leaders and staff members with vision and willingness to innovate," said Gene Austin, CEO of Convio. "Using Convio's market-leading online tools and working closely with our professionals, JNF has moved itself to the next level in attracting, motivating and retaining support, as the 2003 numbers prove for the second year in a row. JNF is a model of what is possible when there's a true partnership between a nonprofit and its eCRM company." About Jewish National Fund Jewish National Fund is a nonprofit organization founded in 1901 to serve as caretaker of the land of Israel, on behalf of its owners -- Jewish people everywhere. During the first half of the 20th century, JNF set out to achieve its goal by purchasing the land that would become the State of Israel. Following the successful establishment of the state in 1948, the organization has evolved to meet Israel's most pressing needs, including the current security crisis, ongoing water shortage and other environmental challenges. Over the past century, the organization has planted over 240 million trees, built over 150 reservoirs and dams, developed over 250,000 acres of land, created more than 450 parks and educated students around the world about Israel and the environment. For more information on JNF or to plant trees in Israel, call 1-800-542-TREE (8733) or visit http://www.jnf.org/. To contact your local office, please call 888-JNF-0099 or visit http://www.jnf.org/ About Convio, Inc. Convio is the leading provider of software and services that help nonprofit organizations use the Internet to build strong constituent relationships to drive support and participation. Convio has online solutions for fundraising and membership, advocacy, special events, volunteer fundraising, Web site management and email communications. All solutions include the Constituent360 platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases. This gives organizations a unified view of constituent interests and motivations -- key for personalized and targeted outreach and communications. Convio also provides services and consulting to help organizations achieve success online. Convio's clients include the American Diabetes Association, the American Society for the Prevention of Cruelty to Animals, AVON Foundation, Brady Campaign United with the Million Mom March, Carnegie Museums of Pittsburgh, Chicago Public Radio, Easter Seals, Farm Aid, Georgetown University, KCET Community Television of Southern California, Mothers Against Drunk Driving, National Trust For Historic Preservation, Susan G. Komen Breast Cancer Foundation and the Y-ME National Breast Cancer Organization. For more information, please visit www.convio.com. Whitney Wood Otstott |
|
Copyright 2000-2008, Convio Inc.
All rights reserved.