HEP and Convio Partnership Helps Nonprofits, Universities and Colleges Optimize Email Lists, Accelerate Online Relationship BuildingHEP Joins Convio's Solutions Partner Program; Provides Renowned Services for Organizations to Easily Develop, Augment and Update Email FilesAUSTIN, TEXAS (June 23, 2004) -- Convio, Inc. today announced a partnership with HEP Development Services that will help nonprofit organizations, including higher education institutions, develop and maintain accurate email lists -- key for "jump starting" or accelerating any online program aimed at building strong constituent relationships and generating support. Additionally, HEP's online gift matching services will work with Convio's online fundraising solution so a donor can quickly verify whether his or her employer will match an online gift. Inaccurate or missing constituent data, such as incorrect email addresses, costs nonprofits, universities, colleges and alumni organizations millions of dollars annually in lost gift opportunities. This is especially true for email-based fundraising campaigns. Convio estimates that, on average, nonprofit organizations lack valid email addresses for more than 80 percent of their total donors. In today's wired world, organizations need a database of accurate email addresses to efficiently communicate with and engage constituents so they will provide support for and participate in mission-critical activities. Convio is the top provider of software and services that help nonprofits and higher education institutions use the Internet for developing strong constituent relationships that drive fundraising, marketing, advocacy and other forms of support. HEP Development Services -- a leader in the higher education space -- provides services that will help Convio clients build and update their email address files and allow their constituents to quickly determine if online gifts will be matched. HEP's services include:
"A successful ePhilanthropy strategy is powered by a solid email database of deliverable addresses," said Steve Hafner, HEP Development Services Founder and CEO. "The partnership between HEP and Convio works well because HEP is a data-driven company and Convio is a software platform, and a platform with good data yields better results." A Strong Solution for Higher Education The HEP and Convio partnership is especially relevant for higher education institutions including universities and colleges as well as their alumni associations and foundations. Many schools have an email address collection function in place within an alumni Web site, but typically do not have valid email addresses for more than 85 percent of all alumni. HEP provides email addresses for existing postal records, usually stored in a school's fundraising database. Email communication allows more frequent contact with alumni at a significantly lower cost than direct mail and telemarketing. HEP's services, combined with Convio's offering specifically for the higher education sector, Convio Alumni Center, empowers organizations to extend email communications to a larger percentage of alumni and other constituencies. HEP Development Services is the latest company to join Convio's expanding Solutions Partner Program. The program, designed to offer choice to nonprofits without sacrificing integration, allows Convio to combine its solutions for developing constituent relationships and driving results online with complementary, best-in-class products from other market leaders. Convio clients benefit because, through a single vendor, they receive all the functionality to be successful on the Internet. "Convio is committed to bringing companies on as partners that provide products and services which dovetail with our offering, so our clients have the most advanced and complete technology available," said Gene Austin, CEO, Convio, Inc. "HEP is a leader in the data enhancement services space -- especially in the higher education arena -- so this is an important and strategic relationship for us and our clients." About HEP Development Services HEP Development Services is a leading data solution provider to the nonprofit market. HEP currently serves 2,500 active clients -- 1,500 of which are colleges and universities. HEP is headquartered in the Washington, D.C. metro area and has regional offices in Houston and West Palm Beach, Florida. About Convio, Inc. Convio is the leading provider of software and services that help nonprofit organizations and higher education institutions use the Internet to build strong constituent relationships to drive support and participation. Convio has online solutions for fundraising and membership, advocacy, special events, volunteer fundraising, Web site management and email communications. All solutions include the Constituent360TM platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases. This gives organizations a unified view of constituent interests and motivations -- key for personalized and targeted outreach and communications. Convio also provides services and consulting to help organizations achieve success online. Convio's clients include the American Diabetes Association, the American Society for the Prevention of Cruelty to Animals, AVON Foundation, Brady Campaign United with the Million Mom March, Carnegie Museums of Pittsburgh, Chicago Public Radio, Easter Seals, Farm Aid, Georgetown University, KCET Community Television of Southern California, Mothers Against Drunk Driving, National Trust For Historic Preservation, Susan G. Komen Breast Cancer Foundation and the Y-ME National Breast Cancer Organization. For more information, please visit www.convio.com. Whitney Wood Otstott |
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