American Humane Revamps Internet Infrastructure with Convio to Strengthen National Awareness

Convio Serves Growing List of Nonprofits Protecting Children and Animals

(Austin, Texas, December 3, 2002) - As part of an organization-wide strategic plan to increase national awareness, strengthen its brand and improve focus on constituents, American Humane (http://www.americanhumane.org/) is rebuilding its Internet infrastructure with Convio, the leading online Constituent Relationship Management (eCRM) company for nonprofits.

This year, American Humane, the only national nonprofit organization dedicated to both child and animal protection, celebrates 125 years of service. To position itself for continuing success in the decades ahead, American Humane is retooling its Web site and email system to more effectively reach and engage:

Existing donors and advocates;
New donors;
New advocates;
The general public;
News media;
Child welfare professionals; and
Animal welfare professionals.

Convio provides software and services that enable organizations to use the Internet for more effective fundraising, marketing, communications, advocacy and event management. American Humane joins Convio's growing list of nonprofit clients dedicated to child or animal welfare, including: the Dallas Children's Advocacy Center (http://www.dcac.org/), Easter Seals (http://www.easter-seals.org/), Life Steps Foundation, Inc. (http://www.lifestepsfoundation.org/), The American Society for the Prevention of Cruelty to Animals (http://www.aspca.org/), SPCA of Texas, and North Shore Animal League (http://www.nsalamerica.org/).

"American Humane is the 'go to' resource for individuals as well as child and animal protection professionals who want to do something proactive to end child and animal abuse," said Timothy O'Brien, President, American Humane. "The strength of American Humane lies in our ability to communicate the value of our programs and services to both the public and professionals. Our partnership with Convio will facilitate our Internet-based outreach, enhancing our ability to meet the needs of our many different constituents from social workers and legislative advocates to veterinarians and animal shelter workers to anyone who cares about children and animals."

With Convio, American Humane will be able to:

Efficiently communicate with constituents on a more frequent basis;
Personalize Web site and email content based on each registered visitor's interests;
Process donations online;
Quickly and cost-effectively mobilize supporters to take action on legislative issues;
Streamline event management by handling RSVPs, ticketing and related communications online; and
Capture and integrate data on constituents - donors, activists, volunteers and event attendees - in a single database, accessible to staff in multiple functions across the organization.

Convio also makes it possible for American Humane to integrate constituent data collected online with existing systems so the organization has a complete view of each supporter's interests, donation history and involvement. "American Humane will connect what we know about constituents from our Internet-based tools with in-house systems such as our membership and donor databases," said Kathryn White, Director of Interactive Services, American Humane. "This will allow us to communicate strategically and efficiently in a highly personalized and relevant manner, increasing our potential to attract, engage and retain constituents."

American Humane is among today's most foresighted nonprofits, which are using advanced Internet tools for creating and leveraging 360-degree snapshots of supporters. "American Humane wisely is taking an integrated approach to managing relationships with constituents across its website, email, advocacy and fundraising efforts," said Vinay Bhagat, founder and CEO, Convio. "After rigorous comparison with other solutions, the group chose Convio because no other offering on the market today even comes close to providing an adequate level of integration."

About American Humane

Founded in 1877, American Humane is the only national nonprofit organization dedicated to both child and animal protection. From its headquarters outside Denver, Colorado, and from regional offices in Washington, DC and Los Angeles, American Humane provides national leadership in the development of programs, policies, and services on behalf of children and animals who are abused and neglected. For more information, please visit http://www.americanhumane.org/.

About Convio

Austin-based Convio is the leading online Constituent Relationship Management, or eCRM, company serving the nonprofit sector. Convio's mission is to increase the effectiveness of how nonprofit organizations attract, engage, and retain constituents to provide funding and other forms of support. The Convio software solution consists of six product suites: Special Events, eFundraising, eMarketing, Advocacy, Content Management, and Constituent Center. Using Convio, nonprofits can send targeted, personalized e-mail communications; conduct fundraising, membership, and advocacy campaigns; publish personalized and fresh Web content; manage registrations, RSVPs, ticket sales, and other event logistics; tap volunteers and their personal networks for campaigns; track constituent interactions; connect online systems to off-line systems (e.g., donor databases); and more. The Convio platform automatically shares data among all six product suites, giving nonprofits a unified view of each constituent so staff can conduct more personalized and targeted marketing. Convio also provides services to help nonprofits adopt online marketing best practices.

Convio serves national and regional organizations in all segments of the nonprofit sector, including disease and disorder, education, healthcare, human services, advocacy, associations, public broadcasting, museums and other visitation facilities, and political campaigns. Convio's clients include Easter Seals, The ASPCA, The Susan G. Komen Breast Cancer Foundation, Planned Parenthood Federation of America, Carnegie Museums of Pittsburgh, National Foundation for Cancer Research, National Trust For Historic Preservation, and KCET (PBS, Los Angeles). For more information, please visit http://www.convio.com.