December 2007

Partner Profile: McPherson Associates, Inc.

McPherson Associates, Inc. is a full-service direct marketing and communications agency working exclusively with nonprofit organizations to provide them with a wide range of communications and fundraising services.

McPherson Associates' philosophy is based on the principles of telling a great story through the integration of communication across all media channels.

Integration was also the subject of the new book by company President Dick McPherson. Entitled Digital Giving: How Technology is Changing Charity Forever, the book features interviews with innovative nonprofit and technology leaders, including Convio President Sheeraz Haji, and Founder, Chairman and Chief Strategy Officer Vinay Bhagat, who discuss ways to leverage new media to raise more money. Digital Giving is available for sale online at Amazon.com.

For more than 20 years, McPherson has worked with conservation organizations, public broadcasting stations, cultural institutions, women's advocacy groups, health care initiatives, colleges and universities. A list of representative clients can be viewed on McPherson Associates' Web site.

Below are a few recent client success stories...

• Built a micro-site for a large nonprofit in New York to help highlight the benefits of membership and launched a formal ecommunications campaign, which resulted in a lift of over 261% in online revenue in the first month of the launch
• Created a 30-second animated ecard to promote a world-wide event for a government-related nonprofit, and when posted on YouTube, accounted for 30% of all site traffic to their Web site
• Managed a group email append with nine of our clients, which resulted in an average match rate of approximately 16%, and a return of over 200,000 valid, deliverable email addresses to those clients
• Accepted the 2007 ePhilanthropy award for the Best Online Fundraising Campaign on behalf of one of their European clients

Services include direct mail production, copywriting, graphic design, communication planning, list procurement, email marketing, Web design, HTML, search marketing and more. 

To learn more, contact Lisa Marie Walls, Director of Online Communications, at lwalls@mcphersonassociates.com or call 610-640-1555 x105.

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