Convio Launches Fusion™ Partner Program to Drive Collaboration, Innovation and Client Success

Convio Fusion to foster joint client acquisition and retention by providing partners with product insights and other benefits of membership

AUSTIN, TEXAS (October 17, 2007) Convio, Inc. announced today at its first annual Partner Summit the formal rollout of its comprehensive partner program, Convio Fusion™. Focused on collaboration, innovation and client success, Fusion facilitates the exchange of ideas, fosters open integration and innovation, and accelerates the adoption of best practices within the Convio community and the nonprofit sector as a whole. By working closely with Convio to deliver tailored solutions to nonprofits, associations, faith-based organizations and institutions of higher education, Fusion partners can increase the value they provide to their clients by helping organizations use the Internet to connect more people with their cause, and take relationships, fundraising and advocacy to new levels.

"As a strategy firm, we rely heavily on technology partners who understand nonprofits, have a great product, and back it up with great support,” said Mark Rovner, President, Sea Change Strategies LLC, a member of the Fusion partner program. “In our experience, that’s Convio.”

Fusion offers three levels of membership and benefits

The Convio Fusion Partner Program is open to technology, strategic consulting and professional services firms that are interested in using the Convio tool set to help organizations strengthen relationships online. Fusion partners can choose from three levels of membership, each with associated benefits including specialized product and technology trainings, support for the development and use of Application Program Interfaces (API’s), co-marketing opportunities, access to the Convio client community and enhanced partner account management designed to maximize partner success. As the level of partner engagement increases, so does the level of investment and support provided by Convio. Fusion partners gain access to the growing community of Convio clients, partners, and prospects -- an ideal environment in which to innovate, share ideas and drive client success. For a list of Convio Fusion members, see www.convio.com/site/PageServer?pagename=part_main. To learn more about Fusion or to apply to join the program, visit www.convio.com/partnerapplication.

“We want to ensure that our partners have the foundation, tools, and support they need from Convio to provide integrated solutions and thrive within the nonprofit community," said Gene Austin, CEO of Convio. “Fusion is a key part of Convio’s Open Initiative by creating an ecosystem of partners that work together to develop and deploy new solutions and strategies that meet the growing needs of the nonprofit community.”

What Fusion Partners are Saying

Aristotle - Peter Kelly, CIO
"With Fusion, Convio has created an ecosystem of partners and clients that exchange ideas, share technology and data exchange expertise, and develop new client solutions. The concept of interoperability has been a key component of Aristotle’s strategic vision and Fusion allows us to work in an unprecedented way with Convio to develop integrated solutions for the association marketplace.”

Beaconfire - Michael Cervino, Vice President and Co-Founder
“Beaconfire joined Fusion for even better access to technical resources, expanded support for API’s, and greater insight into the product road map. Fusion has already contributed to improving the solutions and service we provide our clients and we’re looking forward to doing even more."

Donordigital, a Fenton Communications company - Nick Allen, Founder & Managing Director
“Fusion enables us to work collaboratively with Convio to deliver the right solutions and strategies that help clients reach more people and take fundraising and advocacy campaigns to new levels.”

Heller Consulting - Keith Heller, President
“Fusion is helping us develop new solutions and expand our reach. Over time, Fusion will open the nonprofit market to new strategies, applications and tools to deliver innovation and results.”

Issue Dynamics, Inc. - Sam Simon, Founder and President
"Fusion enables us to better serve our shared clients and provides access to API’s, extensions, and other technical resources that allow our company to increase our capabilities and deliver strong results to clients."

McPherson Associates - Dick McPherson, President and Creative Director
"Fusion has helped us create an ecosystem of clients and partners that exchange ideas, share technology expertise, and develop new solutions within the world of public broadcasting.”

M+R Strategic Services - Sarah DiJulio, Executive Vice President
"We've worked with Convio and GetActive separately and now as a combined entity over the past six years. We are excited about the Fusion program structure and benefits to our shared clients.”

R3 Strategies - Chuck Anderson, President
“Convio’s partner program has been instrumental in the growth of my consulting firm, which has an exclusive commitment to the Convio platform. We are thrilled with the collaborative approach and the co-marketing opportunities that are being rolled out with Fusion.”

Watershed - Madeline Stanionis, CEO and Co-Founder
 “We are pleased that Fusion leverages our expertise, experience, and capabilities in a way that enables shared clients to use Convio’s products and our services to achieve their goals.”

About Convio

Convio is the leading provider of on-demand software and services that enable nonprofit organizations to more effectively raise funds, influence public policy and support their missions by leveraging the Internet to build strong relationships with constituents. The Company’s online constituent relationship management, or eCRM, solution includes a suite of on demand software modules for fundraising, advocacy, email marketing and Web content management complemented by a portfolio of best-in-class consulting services.
 
Convio's clients include American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, National Multiple Sclerosis Society, Sierra Club, Susan G. Komen Foundation, and National Public Radio. For more information, please visit www.convio.com

Press contact:
Tad Druart
Director, Corporate Communications
Convio, Inc.
tdruart@convio.com
512-652-7826