Convio is backed by Austin Ventures, one of the largest venture capital firms in the United States. One of the founding partners of Austin Ventures, Bill Wood believed so strongly in the opportunity and the management team, he personally invested. Other investors include former development leaders at universities, nonprofit institutions, private schools, and Bill Sahlman, the head of the entrepreneurial finance faculty at Harvard Business School.

Other backers include Comdisco Ventures, the world's leading provider of business continuity services, and Imperial Bank, one of the top 100 banks in the United States.

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